Conventions and codes occur in pretty much everything to do with the media. Conventions are something expected of the audience and is a traditional feature of that certain genre or form. A convention has guidelines and rules and the producer uses the rules to create the music video or film or magazine article. A code is reading something and decoding its meaning. There are three types of codes when it comes to media. Technical codes which include camera techniques like tilt, pan, high shot or close up. Framing, depth of field, lightning. Symbolic codes which includes props, setting body language and clothing. Written codes this is more for magazine conventions for example headings and bylines. Conventions are basically built up of codes to create a good music video. In a music video the artist is shown performing,the lyrics influence what is shown in the video and the editing fits the pace of the music and then the codes reflect the mood of the song.
In music videos the mise en scene included helps to represent the conventions of the music videos genre. For example in pop videos have bright colours and fast moving camera and fashionable clothes and usually a performance and narrative. As to in rock videos there would be dark colours and make up and would usually be an abstract video.
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