analysis of digipak(x1)

                               

                                                          

media representations

This digipak is representing the new album from the artist Jessie J. Jessie J is being represented in a fearless way by wearing black lipstick what connotates power, elegance, formality explaining what sort of strong outgoing person she is. The colour scheme contiunes onto the cd and the back of the digipak which makes it look professional. Lava records is a institution owned by the major instition unviersal records,which are a successful record company so they are going to represent her in positive way to gain them more money to sell the product and promote the artist. The artist is been represented in a powerful way to create norms and values for the fans who are teenagers. The product is distributed in high retail shops like HMV and online shops like play.com to make sure it gets bought by the bigger public. The representation is accurate because Jessie J has a big personality and is a opinionated person.

genre

From the digipak you can tell that the genre of the album is pop because the artists has been manufactured to have a distinctive look which is a big convention of the genre pop. The major generic conventions within the whole digipak are the house style the album because they are pop colours for example the contiunity of the pink and white. The major iconographic features of the text are just jessie J because it is her album and she needs to be the main attention she is generically determined because she has her own individual features of the black lego cut hair and black lipstick which everybody knows her for.

media values and ideology

The major values about the digipak are to be your own person,it is obvious that Jessie J is individual. The song names on the album have a ideology of love and standing up for yourself and to be your own person for example 'who you are' is saying be who you are and dont listen to what anybody else has to say.

media audiences

The digipak is addressed to music fans and fans of Jessie J. I think the target audience is females from age 13 to late twenty's. I think the SEG for the target audience is C1-E because the social groups that listen to jessie J are people who can relate to her songs. Not people from A-B who stereotypical listen to classical music.

I assume that the likely size of the audience will be world wide because she went to a popular stage school in Britain yet has been on the mtv music awards in America so she is well known in the most popular music industry countries.As a audience member i see the text as being very in your face and eye catching because the artist has very bold characteristics and her face takes up the full album cover. But on the other hand the digipak has soft and Innocent colours which could suggest what the songs are going to be like.