anaylysis of music magazine advertisment(x1)

The artist in this advertisement is Ellie Goulding,a 25 year old singer-songwriter. She became successful after winning the critics choice award in 2010 this was her big promotion in the music industry. She hasn't been around that long,only since her debut album lights went big. Her music has been compared to Bjork and Kate Nash.

media representations

Ellie goulding the artist is being represented in a positive way and we can tell this because of the text on the advertisement telling the audience her achievements and awards she has been given for the success of her music. We can also read the reviews that American Magazines/newspapers have given her which are very positive. Not only is Ellie's record label interscope representing her so are the magazine that this has been published in. The artist is being represented is a simple way because it is a side shot of her upper body including her face,so we know what she looks like. Because it is a still text we can not get a big representation from her and if we want one we, as the audience have to read the text on the advertisement.

media language and forms

The significance of the text is to promote the artist and her album. It doesn't say a negative word about her. Because of the non verbal structures like the facial expression in the photo being on its side this could connotate that there is more to find out about the artist because she is not interacting with the audience by facing the camera. The language of the texting is informing people about the artist because it is a advertisement and that is its main purpose.

media institutions

The institutional source of the text is the music magazine it has been published in. It has been influenced by the institution who produced it because if it was a rock advertisement it wouldn't be put in a pop magazine. The advertisement is a commercial institution,and this influences it because it is all about promotion. The magazine controls what goes in there magazine and if they do not like the advertisement they can change it.

It has been distributed through a music magazine which the artists record label will have to pay a big amount of money for so they will expect a good large page.

media audiences

The text is addressed to anybody reading the music magazine,even if they are just flicking through the page it will catch anybody's eye. But as we can see from reading the advertisement she has a audience in the USA because she has had sold out shows there. The target audience is anybody because it is advertising this new artist. It will obviously be targeted at people who are interested in the genre of music she plays. Because it is a plain and simple the assumptions about the audiences characteristics are widened to suit anybody. I think the audience are likely to receive the text in a good way because they are impacted by the formal characteristics because the advertisement includes all of the codes and conventions for a music magazine advertisement. The audience will be expecting these conventions so without them they wont get to know all the information. The size of the audience will depend on the sales of the magazine,if it was a popular music magazine like Q the audience would be high. But on the other hand if it was a independent music audience the constituency of the audience will be small. As a audience member i think the texts layout and colour scheme is easy to read.