Language of a music video is the codes and conventions,what is actually included in the music video.
The institutions of a music video are the band its self and the bands record label.The ideology of music videos are to promote the artist and rail in new fans. Or to show fans the performance. Audience of music videos are the fans of the artist or it could be fans of a certain genre.Music videos represent the artist in a positive way because it is their music video. It also represents the genre of the music video it does this by using mise en scene and the camera angles. It also represents the song lyrics because the narrative or performance usually links with the lyrics.
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